History doesn’t forget. It only waits.
The BOSS JUST DON’T Oversized Tee is a bold visual protest — a reworked corporate slogan turned inside out. Maison NOIR reclaims the graphic space with a hand-flocked front print that strikes deep:
The “BOSS” logo superimposed with the SS rune, a stark reference to Hugo Boss’s WWII affiliations, and JUST DON’T, a sharp negation of the corporate motivational tone made famous by NIKE.
Where fashion once turned a blind eye, this piece looks directly at the past — and refuses complicity.
Front: White flocked design "BOSS" merged with SS rune + "JUST DON’T" in bold, sans mercy
Fit: Oversized with dropped shoulders and a tubular cut for comfort and command
Feel: 140 g/m² super-carded 100% organic cotton — ethical, soft, and durable
Detailing: Hand-flocked by artisans, each piece slightly unique
Color: Black
Print: White on black
Fabric: 100% Organic Cotton
Construction: Shoulder-to-shoulder neck tape, double seams, tubular cut
Care: Machine wash 40°C
Certified Ethical
For those who question what’s behind the logo. For those who choose awareness over apathy. JUST DON’T.
Part of THE UNBRANDING PROJECT by Maison NOIR.
Demba is 1,96 m (6.43 foot tall) / 73 Kg (161lb) he's wearing size M.
Made in Monaco.
