UNBRANDING PROJ.

Iconic symbols reversed. Welcome to the other side of branding

The UNBRANDING PROJECT is a silent revolt stitched in cotton.

A visual critique of consumer obedience, this capsule turns the world’s most recognizable logos inside out — exposing the weight of their influence, and reclaiming space for new narratives.
From flipped swooshes to golden twists on retail empires, each piece is a whisper, a punchline, a wake-up call.

Less logo. More meaning.
Parody becomes poetry. Symbols get subverted. And fashion, once again, tells the truth.